Hilton Trends Report 2025 unveiled 4 vacation trends of 2025, including ‘Go Getaways’ to get your adrenaline pumping, ‘Sleep Tourizzzm’ to make up for your bedtime, ‘Time Travel’ to relive the good old days, and ‘Slow Travel’ to immerse yourself in the local culture.

As the trend shows, the world is embracing vacations in all shapes and forms. Pacific Prime invites you to explore these rising trends for your trip in 2025, and while planning a trip can be exhilarating, make sure you are protected against any misfortune during the trip of your life.

Go Getaways for the Thrill Seekers

2024 might be the year of the great ‘Recharge’ but 2025 is seeing the rise of ‘Go Getaways,’ an adventure of your life to seek thrills and unique experiences during your days off.

In the Hilton Trends Report 2025, which involves surveys and interviews with 13,000 travelers from 13 countries, 4,100 Hilton staff, and multiple Hilton travel experts, the insight showed that:

• 76% of respondents look for accommodations that can offer a variety of experiences during their stay
• 69% of travelers enjoy staying active during their trips
• 1 in 4 travelers look for unique experiences when planning their trips
• 20% are looking for outdoor adventures

However, adventure does not mean rafting your way down a whitewater ravine or bungee jumping off a cliff all the time.

In April 2024, Hilton recorded spikes in bookings for properties in the ‘Path of Totality,’ locations across the United States where travelers can witness the 2024 total solar eclipse.

Travelers are also seeking adventure as a family. Hilton’s survey showed that 37% of travelers go on vacations with their parents, while two in five have extended family members joining them on their trip.

An adventure destination that can offer once-in-a-lifetime experiences for family members of all ages is among the sought-after for trip planners.

Press Snooze with ‘Sleep Tourizzzm’

Adventure tourism may be on the rise, but travelers of the world can still get more sleep. In their 2025 trends report, Hilton found the trend of sleep retreats still going strong with two in five travelers looking for hotels that can give them a good night’s sleep.

Actually, there is a term for this.

‘Hurkle-Durkling’ is a Scottish phrase meaning ‘to linger in bed long after it’s time to get up.’ One in five travelers reported enjoying hurkle-durkling on their vacation, whether in the comfort of their guestroom or on the lounger by the beach.

The younger generations (the Millennials and Gen Z) especially enjoy this, with around 30% of Millennials and Gen Z reporting their preference for staying in bed compared to 11% of Baby Boomers and Gen X.

Travelers also actively make sure that they can have a good night’s rest with 70% of luxury travelers seeking hotels with sleep-centric amenities and one in four travelers looking for spa and wellness programs to enhance their relaxation.

Relieve the Good Old Days with Time Travel

Vacations can be a great time to relive the golden moments of your life as well as cherish those moments with your loved ones, and this is among the most-cited reasons for leisure travel in the U.S. according to Hilton.

While some travelers may be seeking a once-in-a-lifetime experience in a destination never before seen, 58% are also on the path to revisit their childhood travel destinations with another 49% revisiting the same destination year after year.

Properties that could provide extra experience to some of the iconic pop culture moments are also enjoying increasing popularity. These include the introduction of the Alddin’s Times Square Palace Suite and the Lion King’s Royal Suite to celebrate the performance of both musicals on Broadway.

Savor Life with Slow Travel

Continuing the trend of the Great Recharge, travelers are looking for opportunities to slow down and savor the joy of their lives. This has led to the trend of ‘slow travel’ where travelers are more willing to explore minor cities and truly immerse themselves in local culture.

As much as 74% of travelers look for recommendations from the locals on their trip. This trend also encompasses travelers with children, with 73% of travelers looking for authentic local experiences when they are traveling with children.

Protection For Your Vacations, All Shapes and Forms

As much as your vacations can come in all shapes and forms, so does travel insurance. Whether you are embarking on a solo adventure of your life or a total relaxation with your family by the beach, there is a variety of travel insurance that suits your needs and budget.

You may want to look for travel insurance that can cover multiple trips annually if you already have multiple trips lined up. If you are more flexible with the length of your stay, some travel insurance allows you to extend the coverage period, some as much as up to a year.

Many travel insurance packages also come with choices of riders and add-ons that allow you to tailor the plan to your needs such as:

• Comprehensive health coverage while on a trip
• Travel protections from flight delays and flight cancellation
• Legality coverage

Working with brokers like Pacific Prime allows you to compare plans from across multiple insurers to ensure that you get an insurance policy that works best for you.

Contact our insurance experts today for a FREE and no-obligation plan comparison. We wish you a memorable trip!

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Ninnart Ratanasukhon

Content Creator at Pacific Prime

Ninnart is a content writer at Pacific Prime. She graduated with a Bachelor of Arts in International Social Sciences from University of Tsukuba, Japan. Prior to her arrival at Pacific Prime, her professional pursuit has taken her everywhere from an online publisher dedicated to raising Thai people’s awareness of the aging society to an international organization working to enhance regional academic collaboration. Through such experience, she has gotten her hands on various kinds of content, from colorful photo albums on ballroom dancing to news articles summarizing insights from the senior thought leaders of Southeast Asia’s higher education sector.

Coming to Pacific Prime, she is ready to utilize her experience for the new pursuit. With a strong passion for storytelling and writing, she hopes her words could help bring people closer to the best international health insurance plan that works for them. After all, as a writer, there is no greater honor than when one’s words can add clarity to the world of the readers.

Apart from writing, she is an avid planespotter. On the weekends, you can expect to find her loitering around the airport, gawking at all the aircrafts taking off and landing. When the weather does not permit planespotting, you can find her huddling on her cozy couch, watching ballet and figure skating as well.

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